For this project, I was asked to create a publication for an LS:N series of articles. I selected the ‘Female Futures’ series, which I chose to aim at older women (aged 30+).
The concept behind its design is that it opposes the usual pastel twee styles aimed at women of this age group, which are currently on the market. The articles state that women are not fragile but strong and, therefore, designs aimed at them should celebrate this.
As this was a type project, I chose not to include photos or images in my publication as I wanted to fully embrace the typography. The type is, therefore, fun, bold and striking. I also decided to use a bright colour palette to create a playful and dynamic energy.